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Facebook’s programs supporting small businesses in Africa go virtual due to COVID

Via APO Newsroom

Facebook’s various ongoing programs to support small businesses in Africa have gone virtual due to the coronavirus pandemic.

The company's Economic Impact Programmes will now virtually equip small businesses with digital marketing skills to help them navigate the challenges presented by the Coronavirus.

The programs will include 90 minute long Instructor-led live webinar sessions and Facebook/Instagram Live sessions featuring business owners, entrepreneurs, and startups who will provide seminars and talks on various topics.

“We know that businesses all over the continent, especially small businesses, are experiencing unexpected challenges. These specially curated programmes will provide much-needed support and advice to SMBs looking to build, establish and grow their businesses” - Phil Oduor, Policy Programs Manager for Economic Impact and Digital Literacy, Facebook

Facebook’s Economic Impact Programmes include Boost with Facebook currently implemented in 11 African countries, targeting over 41,000 small businesses, SheMeansBusiness available in Nigeria, South Africa and Senegal reaching 7,500 participants, Digify Pro offered in Nigeria, Kenya, and South Africa with 230 participants and Aspiring Entrepreneurs Programme which works with 360 participants in Nigeria.

About the programs

Boost with Facebook is a one-day workshop that offers small business owners an opportunity to learn more about how digital tools can be used as a tool for business growth while also making meaningful connections with potential consumers.

SheMeansBusiness; She Means Business Program provides support to thousands of female business owners in Nigeria and South Africa. program to Senegal for the first time, in partnership with Smart Ecosystems for Women.

FINDigify Pro; Facebook is committed to building a pipeline of skilled talent to help build digital industries across Africa.

Aspiring Entrepreneurs Program: This is an in-depth four-week training program that gives selected entrepreneurs the opportunity to master the art of digital marketing, and acquire key skills to take their businesses further.


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