KENYA: Six ways digital platforms can accelerate growth during COVID-19

Via Mercy Corps

Using Kenya as a case study, Mercy Corps makes recommendations to digital platforms on how they can adapt to the new business realities brought on by COVID-19.

Recommendations include diversifying product offerings, alternative sourcing, forging new partnerships, and broadening the merchant base, among others.

These recommendations, Mercy Corps notes, are based on learnings from its ongoing program in Kenya - Youth Impact Labs- which is focused on digital marketplaces and platforms.

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